Cover of 'Monkeys with Typewriters: Myths and realities of social media at work' by Jemima Gibbons

a triarchy press publication

‘Monkeys with Typewriters: Myths and realities of social media at work’ by Jemima Gibbons with a foreword by Luis Suarez, IBM
Publication Date: December 9th 2009
No. of Pages: 232

Book type: Paperback
ISBN: 978-0-9562631-4-8
List Price: £20.00
Offer Price: £15.00

Kindle Versions: Amazon.co.uk | Amazon.com

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About the book

The internet is a creative destroyer which, positively or negatively, has had a significant impact in every sector of industry - shrinking value chains, removing barriers to entry, disrupting business models, slashing transaction costs...

So what are the implications for management?

Monkeys With Typewriters thoroughly debunks the idea that social media are an amateurish distraction for today's organisations. It addresses their true impact on the workplace, asking:
What new concepts and values are being introduced?
How is executive power being eroded?
What are the risks and benefits of increasingly open systems?
What can managers do to ensure a smooth transition to a more innovative, collaborative working environment?

The book is distilled from interviews with more than 50 thought leaders in the social web: executives at Google, Yahoo and Salesforce; developers at MySpace and Microsoft; and web pioneers like Tim O'Reilly and Craig Newmark. It is packed with insights from CEOs of small, savvy start-ups, as well as lessons from senior staff from multinationals like British Telecom, Ford, IBM and Shell.

Monkeys with Typewriters identifies key behaviours in social media and relates these to current business practice. These behaviours are proposed as a practical framework, which can be actively applied to create happier, more productive organisations. The glossary will be especially useful for newcomers to social media and also provides valuable reference material for the more experienced.