a triarchy press publication
Strategy, Leadership and the Soul: Resilience, Responsiveness and Reflection for a Global Economy
by Jennifer Sertl and Koby Huberman
Foreword by Napier Collyns
Publication Date: 10 June 2010
No of pages: 164
Book type: Paperback
Print ISBN: 9780956263193
List Price: £20
Offer Price: £16.50
Kindle versions: Amazon.com | Amazon.co.uk
"If you have a pulse and you see your leadership position as a profession; inclusive of moral, ethical and professional standards you cannot afford to miss this book ..."
Read the full review here
Strategy, Leadership and the Soul presents a new paradigm for organizations. In building their case, the authors present a unique analysis of the dynamics of organizational evolution since 1850 to the present day, reflecting on how the context of the changing nature of society over time has informed the necessary adjustments in structure and leadership, and in what way these have been vital to the sustainability of those organizations. The current quixotic context for both small and large organizations - the rapidly changing business landscapes, global interconnectedness, technological innovation and the diversity of the needs of customers and employees alike - requires organizations to 'be in a state of permanent transformation if they are to survive', to become transorganizations.
And in order for these transorganizations to survive, a new style of leader is required - a transleader. From their experience as consultants, the authors conclude that transleaders must transform themselves first rather than look to the outside for a solution.
The qualities needed for this leadership style are:-
- the ability to communicate with passion and clarity
- to develop a shared language that can transform the thinking of everyone working in or with the organization
- to inspire self-confidence and knowledge to strengthen teams
- to share power, and give greater control to the workforce to behave like mentors rather than bosses
- to welcome diversity
- to have an exceptional level of self-awareness
- to be able to transcend culture, age, and title as a means to arrive at what is relevant
YouTube testimonials from CEO's
Aligning the values and beliefs of the transorganisation and the transleader is a key feature of this new paradigm. Transorganizational strategy must be similarly aligned, with an agility and flexibility to allow for an unlimited number of possibilities. Without this, organizations become dysfunctional and will be subject to a very real chance of failure.
The soul of an organization is the intrinsic corporate identity that underlies all that it does, that informs its business practices, its aims and goals, its internal and external relationships and its intangible sense of direction-shared in an aligned way between its employees, its managers, its shareholders and its business partners. It is the extremely present and powerful set of beliefs that make the organization what it is. This is not the same as superficial PR or the 'image' on advertisements, nor is it just brand identity or corporate culture, but the identity that defines and aligns the relationship it has within the various sectors of the organization and in its interface with the global community.
Strategy, Leadership and the Soul provides a new paradigm and a practical guide to the personal and the organizational adaptation needed to meet the challenges of the future.
About the Authors
Jennifer Sertl is a thought leader in "corporate consciousness", where she bridges business strategy and neuroscience. She is the president and founder of Agility3R, an organizational effectiveness consulting firm, whose primary objective is aligning strategy and people to create customer value. Jennifer brings fifteen years of management-level experience supporting significant paradigm shifts in both the telecommunications and health care industries. Her expertise lies in the coordination of executive leadership, shareholder responsibility, and employee engagement.
Koby Huberman is the CEO of Strategic Landscapes Ltd. and has more than 27 years' experience in global high-tech technology corporations, where he has held executive roles in general management, business development, strategy development, mergers and acquisitions and strategic marketing. He is known as a visionary business leader, and has helped many corporations through successful transformation to achieve accelerated growth. Today he invests in emerging start-ups with disruptive breakthroughs, and continues to consult CEOs of global companies. His expertise spans several domains.
In parallel to his business career, Koby has been engaged in more than 25 voluntary projects with various NGOs and NFP organizations. As a strong believer in the leadership role of independent citizens in a modern civil society, his current activities focus on transformational initiatives for peace and prosperity in the Middle East.
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