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Cover of 'Generation Y: What they want from work' by Justine James, Sally Bibb, Simon Walker

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Generation Y: What they want from work
by Justine James, Sally Bibb, Simon Walker: TalentSmoothie Ltd.
Publication Date: 27 June 2008
No. of Pages: 24
Book type: Paperback
ISBN: 978-0-9557681-3-2
List Price: £345.00




Essential research findings for employers looking to recruit, train, motivate and retain Generation Y employees.

Business is threatened by the well-documented demographic time bomb. In a few years we will have more than a talent shortage to contend with; there will be a people shortage.

While the birth rate is dropping in many countries, at the other end of the spectrum the bulging Baby Boomer generation is about to retire from work. That leaves a dwindling number of employees to fill available jobs.

So the current cohort of new recruits - Generation Y - are a rare and important commodity. In ten years they will make up the largest proportion of the workforce and fill senior management positions.

The problem is that Gen. Y are fundamentally different from their predecessors in ways that cause problems in the workplace. Gen. Y think differently about work, learning and relationships because of the environment they grew up in. Above all, given the technology they grew up with, they communicate differently. They have only ever known economic prosperity. They have many choices: gap years and extensive travel are the norm. They can join a company, or set up their own. They have seen their parents in stressful jobs, working long hours and realize that hard work for big companies apparently does not bring prosperity and happiness, or make the world a better place. They want their lives to be different - and this shows. If they are dissatisfied, they resign.

Yet, even though Gen. Y employees are crucial to the future of work, organisations are jeopardizing their ability to recruit and retain them. Often they make erroneous assumptions about how to work with Gen. Y, and many fail to attract them in the first place. This report (recently reviewed in The Observer) details all the main findings of an important study of 2,500 members of Gen. Y undertaken in 2007/8. The report explores the implications of these findings for recruitment, development, management and engagement and recommends steps that all employers should take. The research was carried out by consultants TalentSmoothie, who work with senior HR and recruitment staff in many of the UK's blue chip companies. All buyers automatically receive a free six page electronic update on the ongoing research in September 2008. This update will include in-depth insights into the cross cultural differences within Gen Y.

As World War II ended, returning servicemen set about producing the Baby Boomer generation (born between 1946 and 1964). Next came Generation X, born between 1965 and 1982. Most recently, Generation Y (children of the Baby Boomers and born between 1982 and 2002) have grown up in a post-communist, post-structuralist, interconnected world. Next on the horizon is Generation Z - all born after 2002.

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